Insurance Case Study
Medicare For Retirees
A health insurance company was building a self-serve product to serve retirees in their search for their Medicare plan. Previous projects didn’t perform as expected with unused features and accumulating tech debt. The team needed to approach this from a new perspective. The product must be personalized to their budget and needs, protect their personal information, and be intuitive for the retiree.
Objectives
Develop a HIPAA-compliant, scalable, and user-friendly personalized recommendation engine for retirees.
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Intelligent Personalization
Create an intelligent, personalized recommendation engine for retirees
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Remain HIPAA Compliant
Remain compliant with HIPAA regulations and company policies
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Stability and Performance
Stable, performant and scalable product with an intuitive UX for retirees
Challenges
During our engagement we have encountered the following challenges:
- Lack of resources to design for retirees with a wide range of technology fluency
- How to incorporate user data safely and securely for AI recommendation engine
- Lack of experience with distributed systems and modern development tools
Solutions
We implemented the following solutions to overcome client's challenges:
- Personas
- User Journey Map
- Discovery and Framing processes
- Product strategy roadmap
- Modern development and distributed systems best practices workshops
- Modern development tools workshops
Results
During our engagement with the client, we've achieved the following results:
- Increased feature development by 4x with continuous parallel design and development tracks
- Code push to production increased by 12x with on-demand blue-green deployment
- Accelerated feedback loops with A/B tests on newly released features in production by 6x
- High customer satisfaction NPS score and user acquisition rate
Engagement
Additional details for this enagement:
LengthSix Months
Team- 1 Engineers
- 1 Product Designer
- 1 Product Manager